Calling All Dreamers Competition

Figs & Feta is a Finalist and YOU can help by placing your VOTE before May 20!


So many exciting things have taken place at Figs & Feta headquarters over this past month!

Here’s a brief recap:

March 16: Because he knows I’ve been seriously toying with the idea of opening a Greek bakery, my husband casually forwards me a link to the Downtown Sacramento Partnership contest: Calling All Dreamers. I reply to his text with: “I’m going to enter this competition!”

March 16-23: I work morning and night to pull together my submission for the CAD contest; which includes a business plan and a 60-second pitch video.

March 23: I hand deliver my business plan and video pitch to the Downtown Sacramento Partnership offices, around 11:00 AM, meeting the 5:00 PM deadline with time to spare. Having put 60 minutes worth of quarters into the parking meter, I take a walk to see 2013 winner Andy’s Candy Apothecary, and pop into Estelle’s Patisserie as well.

April 1: I receive a phone call from the DSP informing me that I am a semi-finalist. I scream and do a little victory dance.

April 16: CAD Semi-Finalist Orientation. I meet the members of the DSP, other contestants and competition sponsors at a breakfast at the Firehouse Restaurant in Old Sac. After the meeting I stop by the 2014 winner Ana Apple store and have a great conversation with founder and owner, Ana. I also want to purchase one of everything in her store, but I hold back.

April 20: Morning meeting with my SCORE mentor for guidance and advice regarding my second round submission.

April 20-27: Work like a mad-woman on details of my next submission which include more details of my business plan plus financial projections.

April 27: 11:57 AM: Upload my files for consideration. Meeting the 12 noon deadline by 2 minutes. (HUGE exhale!)

April 29: I receive a phone call from DSP informing me that I am a finalist in the competition. My heart is racing and I am so excited I can barely take down important notes about the conversation.

So here I am…working on my final pitch presentation which will take place May 21. Until then, please take a moment to check out Figs & Feta’s video and VOTE now through May 20!

Thanks for your support…more details to come but for now, I need to get back to work!

©2015 by Alexandra Salidas Roll, Figs & Feta, LLC.

Recipe and photos by Alexandra Salidas Roll of Figs & Feta, LLC. Please do not reprint this recipe without permission. If you would like to feature this recipe on your blog or site, please rewrite the method of preparation and link your post to this one as the original source. Thank you!

If you make this recipe, please snap a photo and hashtag it #FIGSANDFETA and #GREEKMADESIMPLE. I’d love to see it!

3 thoughts on “Calling All Dreamers Competition”

  • Oh my gosh Pres! Your whole life will totally change! I am so excited for you!
    Keeping fingers crossed!! And sending prayers….this is a big step, with lots of uncertainties,
    but nothing makes you grow more or feel more empowered than going out of your comfort zone and conquering it! And I know you will! Good luck!

  • How exciting! We wish you the very best!
    Eleven years ago (after being in the finance field) my mid life crisis was to open a bakery/coffee shop. I got a little more than what I bargained for: A Greek/Italian Bistro and it’s been a whirlwind for the last 11 years!! Follow your dream! You are already a winner!!

    • Hi Irene, Thank you for your well wishes and for sharing your experience with me! What is the name of your Greek/Italian Bistro? Sounds like it has been a wonderful 11 years. Thank you again for your kind words and your advice to follow my dreams. :)

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